Personal trainers start a personal training business because they are passionate about fitness, want to help people, and also enjoy the freedom of working for themselves. These are all great reasons for starting a personal training business. Fitness trainers are mainly individuals who enjoy teaching fitness, owning their own business, and scheduling appointments whenever it is convenient to them.
If you are a fitness minded individual who enjoys health, fitness, and exercise, and wants to make an excellent income with the freedom of working for yourself, then follow the personal training business tips I reveal below. I have already reached a high level of success in the personal fitness training business, and so can you.
The fact is the fitness business is booming! As a result of the aging baby boomers, and the will of the aging population to live a great quality of life, there are more and more opportunities for personal fitness professionals to make an excellent income. The baby boomers quality of life quest, and the obesity factor will surely drive a huge amount of personal training clients your way. Therefore, the potential of running your own personal training business is financially limitless. However, the time to seize this fitness training business opportunity is right now.
After working in the personal training business trenches for over 20 years I am pleased to reveal some of my very powerful fitness training business building tips that will help accelerate your fitness earning potential.
1. Treat personal fitness training as a real business – Most personal trainers just focus on the education of exercise physiology. This is where a typical personal trainer makes a huge mistake. Anatomy, and physiology knowledge is very important, but it is the business, sales, and marketing knowledge that is going to allow you to benefit financially.
My recommendation is to not be a one dimensional personal trainer, but to invest a considerable amount of time on personal training business courses. Remember, it is the business, sales, and marketing wisdom that will bring new clients through the door, not specifically your physiology, or nutrition smarts.
Treat your personal training business as a real business. It is not just something temporary until you find a new job. It is a real income producing business opportunity that can easily yield you well over $100,000 year in and year out. A real personal trainer business means you must have a business plan, and be willing to investing in sales, and marketing continuing education.
2. Invest in personal trainer courses to continue your education. Since you are running a professional personal training business it is important to say on top of the latest research, and techniques which will help your clients. They pay for your expertise to help them. As mentioned above, I also recommend investing in the educational material regarding business, sales, and the marketing of a fitness business.
3. Be professional. Since you are going to be commanding fees equivalent to that of other health care providers, it is important for you to conduct your personal fitness training business with total professionalism. You must show the client excellent value for their investment. Clients don’t want to pay someone top dollar when they act in an unprofessional manner. Being professional also means having a personal trainer certification to back you.
4. Be a good listener. You should also listen more than you speak when consulting with your personal training business clients. Fitness training clients want to be understood, and listened to. The more you listen to them, the more they will rely on your services, and the more they will tell their friends about you.
5. Don’t have the cheapest personal training rates on the block. It is a fact that if your rates are higher, the clients perceived value of you is better. With that said, when starting a personal training business you should not have the cheapest rates around. People generally feel they get what they pay for. By elevating your clients perceived value of yourself, and your fitness business, they will not complain of higher rates. You should always portray a higher perceived value in relation to your personal training session price.
6. Be a leader. Professional personal fitness trainers have to be leaders. You should not waffle, or look confused when training a client. Instead, act confident, and well in command as you look after your fitness training clients best interests.
7. Always be networking. Everyone that is within 5 feet of you should know about your personal training business. The more people you tell, the more money you will make. It is that simple!
8. Carve out your own niche. Don’t be a jack of all trades. Pick a segment of the personal trainer market, and specialize in it. Whether it be the post rehab market, the baby boomer population, or pregnant women, make sure you are known as the guru for a particular segment of the personal training market.
Now you ask how to start a personal training business. Before doing so get an education in anatomy, exercise physiology, business, sales, and marketing. There are many great resources to help you quickly profit in your very own personal training business.
If you love fitness, want to work for yourself, and enjoy the possibility of a great income, then the personal fitness trainer business is for you. There is no better time than now to begin your own fitness training business.
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Jim O’Connor – Exercise Physiologist
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